field day

Field Day helps UX Designers and Agile Teams work in the most collaborative and user centric way.

AgileUX

AgileUX is a multi disciplinary approach to agile product development.

Customer Research

Customer research is fundamental to product development. The art of AgileUX is collecting just enough of the right customer insight at the right time.

Organizing product features in a intuitive and explorable way takes insight. AgileUX provides just enough insight on how customers expect features to be organized.

Designing a cohesive product experience requires a shared vision of the product. AgileUX cultivates shared vision through collaborative concept ideation.

A picture is worth 1,000 words and a prototype is worth more. AgileUX learns from lofi prototyping throughout the design process.

What the customer understands about your product is critical to success. AgileUX promotes user testing early and often throughout product development.

Even then best product experience can fall short with visual design. AgileUX promotes consistent visual design through simple pattern libraries.

Learn

“As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.”

Amy Poehler Gothelf, Jeff, Lean UX: Applying Lean Principles to Improve User Experience

Hi, I’m Rick

Rick Butler

Rick Butler Principal UX Architect

I’m Rick, an AgileUX Specialist with 16 years experience in UX Strategy and AgileUX.

I started Field Day to help agile teams optimize their UX Design efforts within sprints.

Good design is collaborative, iterative and informed by customer insight.

Experience Helps

Years Design Experience

Years Executing AgileUX

Leading UX Practice

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